6 Best Free SEO Tools to Use in 2024

In the ever-evolving world of digital marketing, having the right tools at your disposal can make all the difference in optimizing your website for search engines. While there are countless paid options available, there are also several excellent free tools that offer powerful features to improve your SEO efforts. Here are the top six free SEO tools to consider using in 2024:

1. Google Analytics

Google Analytics remains the go-to tool for understanding website traffic and user behavior. With Google Analytics, you can:

  • Track website traffic in real-time.
  • Analyze audience demographics and interests.
  • Measure user engagement and conversion rates.
  • Gain insights into the performance of your marketing campaigns.

By utilizing Google Analytics, you can make data-driven decisions to enhance your SEO strategy and improve your website’s overall performance.

2. Google Search Console

Another essential tool from Google is Google Search Console, which provides valuable insights into your website’s presence in Google search results. With Google Search Console, you can:

  • Monitor your site’s search performance, including clicks, impressions, and average position.
  • Identify indexing issues and troubleshoot potential problems.
  • Submit sitemaps and individual URLs for crawling.
  • Ensure your website is mobile-friendly with the mobile usability report.

Google Search Console is indispensable for optimizing your website for search and addressing any issues that may affect your rankings.

3. Ubersuggest

Ubersuggest, developed by digital marketing expert Neil Patel, is a comprehensive SEO tool that offers a range of features to improve your website’s visibility. With Ubersuggest, you can:

  • Conduct keyword research to discover high-volume, low-competition keywords.
  • Analyze your competitors’ websites to uncover their SEO strategies.
  • Audit your website for SEO issues and receive actionable recommendations.
  • Track your website’s ranking performance for specific keywords over time.

Ubersuggest provides valuable insights and actionable data to help you refine your SEO strategy and outrank your competition.

4. Moz Link Explorer

Moz Link Explorer is a powerful tool for analyzing your website’s backlink profile and improving your link-building efforts. With Moz Link Explorer, you can:

  • Check the authority of your website with Moz’s proprietary Domain Authority metric.
  • Analyze the quantity and quality of backlinks pointing to your website.
  • Identify opportunities for acquiring new backlinks and improving your website’s authority.
  • Monitor your website’s backlink profile over time to track your progress.

Moz Link Explorer is an invaluable resource for building high-quality backlinks and improving your website’s search engine rankings.

5. Answer The Public

Answer The Public is a unique SEO tool that helps you discover the questions and topics that people are searching for online. With Answer The Public, you can:

  • Generate content ideas based on real user queries and interests.
  • Identify long-tail keywords and niche topics to target in your content.
  • Understand the search intent behind specific keywords and optimize your content accordingly.
  • Stay informed about the latest trends and topics in your industry with real-time search listening.

Answer The Public provides valuable insights into your target audience’s needs and interests, allowing you to create content that resonates with them and improves your search engine rankings.

6. Yoast SEO

For WordPress users, Yoast SEO is a must-have plugin for optimizing on-page SEO elements. With Yoast SEO, you can:

  • Receive real-time analysis and recommendations for optimizing your content.
  • Ensure your content is readable and engaging with the built-in readability check.
  • Customize your meta titles and descriptions to improve click-through rates in search results.
  • Generate XML sitemaps to help search engines crawl and index your website more effectively.

Yoast SEO simplifies the process of optimizing your WordPress website for search engines, even for users with limited technical expertise.


In 2024, optimizing your website for search engines doesn’t have to be expensive. With the right tools, you can improve your website’s visibility, attract more organic traffic, and achieve your digital marketing goals without breaking the bank. These six free SEO tools—Google Analytics, Google Search Console, Ubersuggest, Moz Link Explorer, Answer The Public, and Yoast SEO—offer a wealth of features and insights to help you refine your SEO strategy and outrank the competition. By incorporating these tools into your workflow, you can take your SEO efforts to the next level and drive sustainable growth for your website.