Comparing Themify and Divi: A Comprehensive Guide to Two Powerful WordPress Page Builders

In the world of WordPress page builders, Themify and Divi are two standout options that cater to both beginners and advanced users. Each offers unique features and capabilities that can significantly impact your website-building experience. This article provides a detailed comparison of Themify and Divi, focusing on key aspects to help you decide which is the best fit for your needs.

1. User Interface and Ease of Use

Themify: Themify is renowned for its user-friendly interface, making it an excellent choice for beginners. Its intuitive drag-and-drop builder allows users to see changes in real time, streamlining the design process. The interface is straightforward, emphasizing ease of use.

Divi: Divi also features a visual drag-and-drop builder known as the Divi Builder. While offering a front-end editor for real-time changes, Divi’s interface is slightly more complex due to its extensive customization options. This added complexity provides more flexibility for advanced users.

Winner: Tie. Themify is slightly easier for beginners, while Divi offers more advanced options without sacrificing ease of use.

2. Design and Customization Options

Themify: Themify offers a variety of pre-designed themes and templates, making it easy to start quickly. Users can customize layouts, color schemes, and fonts. However, its design capabilities are somewhat limited compared to Divi.

Divi: Divi excels in design flexibility and customization. It provides hundreds of pre-made layouts and templates, all of which are fully customizable. Advanced design settings allow for precise control over typography, spacing, and animations. Divi also includes a split testing feature for optimizing designs.

Winner: Divi. Its extensive customization options and advanced design capabilities make it a more powerful tool for users seeking complete control over their website’s appearance.

3. Performance and Speed

Themify: Themify is known for its relatively lightweight code, contributing to fast loading times. Performance is generally good, though it can vary depending on the specific theme and the number of plugins used.

Divi: Divi has historically been resource-intensive, affecting site speed. However, recent updates have significantly improved performance. Despite these improvements, Divi can still be slower compared to more lightweight builders.

Winner: Themify. While both builders have made strides in performance, Themify’s lightweight approach generally results in faster loading times.

4. Pricing

Themify: Themify offers various pricing plans, including annual and lifetime memberships. Prices start at $59 for a single theme or $249 for lifetime access to all themes and plugins.

Divi: Divi, available through Elegant Themes, offers an annual subscription for $89 or a lifetime access plan for $277. This includes access to all Elegant Themes products, not just Divi.

Winner: A close tie in pricing although Divi’s lifetime pricing plan provides access to a broader range of products (their cloud storage option, for example, is a fantastic feature).

5. Support and Community

Themify: Themify offers support through a ticket system and an extensive knowledge base. The support team is responsive and helpful, though the community around Themify is smaller compared to Divi. But, there’s no premium support; whether you purchase one theme or the lifetime plan, you join the same ticket queue as everyone else, with no option for priority support.

Divi: Divi boasts a larger and more active community, with numerous online forums, Facebook groups, and meetups. Elegant Themes provides excellent customer support through live chat and email, along with comprehensive documentation and tutorials.

Winner: Divi. Its large community and robust support options provide valuable resources for users at all levels. They also have 24/7 Premium Support within 30min for lifetime plan buyers, an option Themify is sorely lacking.

6. SEO and Compatibility

Themify: Themify themes are designed with SEO best practices in mind and are compatible with major SEO plugins. The extent of SEO optimization can depend on the specific theme and how it’s used.

Divi: Divi prioritizes SEO, offering built-in features and compatibility with leading SEO plugins. Additionally, Divi’s clean code and fast loading times contribute to better search engine rankings.

Winner: Tie. Both builders are well-equipped for SEO, provided they are used correctly.


Themify and Divi are both powerful page builders, each with unique strengths. Themify is ideal for beginners and those looking for a lightweight, fast solution with straightforward design capabilities. Conversely, Divi is perfect for users who need extensive customization options, advanced design features, and robust community support.

Ultimately, the choice between Themify and Divi will depend on your specific needs and preferences. If you prioritize ease of use and performance, Themify might be the better option. However, if you seek advanced design capabilities and are willing to invest in a more complex tool, Divi is likely the superior choice.